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If you've ever had a decent run with a bookmaker, you'll know what comes next. Your maximum stake drops to a few pounds, then to pennies. Some people get closed altogether.
The exchange works differently. You're betting against other punters, and Betfair takes a commission on your winnings. It doesn't mind who wins, so it has no reason to limit you for winning.
That's the first reason the Shortlist is Betfair only. It's built for people who want to keep betting, not to be pushed out after a good month.
The second reason is fairness. Every bet is taken at Betfair starting price. Everyone gets the same price, whether you put it on at nine in the morning or five minutes before the off. Nobody is racing anybody to get on, and the results on this site are the ones you'd actually have got.
The third is simple. You only need one account. No topping up five bookmakers, no hunting for the best price.
All the figures on this site are after 2% commission on winning bets. Your own commission rate may be a little different, depending on your account.
See exactly what I do for two weeks.
For only £5.
Every bet I make, by email each racing morning, with the stake and my line on why. Pay £5 today, then £49 for the winter pass unless you cancel before day 15.
I email you before the charge. Cancel with one email back. Nothing renews after 31 March. Full details.